Branding for Content Creators

 A no B.S. Guide to Everything you need to know about creating a brand that stands out

Branding is a huge part of your success, whether it’s figuring out how to brand yourself as a creative or how to create within a brands constraints. If you’re a creative just starting out or a seasoned vet looking to boost their image, reviewing and refining your branding is always a good place to start.

Making Brand Guidelines

A brand style guide or brand guidelines is a document that brings together your creative assets: logo, typography, color pallette, brand photography or videography and defines them. For a logo it may go through how to use the logo, how much breathing room it needs, a minimum and maximum size to ensure it remains legible, the works. Essentially, brand guidelines ensures the brand looks, sounds and feels consistent.

Growing up, I had this friend - I’ll call her Becky- Becky was a really great person, she was fun and exciting and always into something new. One day Becky would show up in all black with her Ramones T-shirt on and hang out in the art wing, the next

When creating content, before you even get to actually creating anything, it is always important to think about where, how and who.

If you’re shooting for yourself or for a client where a visual identity and shooting style is already in place, then a lot of the groundwork is already done for you. You may have a certain narrative format already in place, specific typefaces and graphics that the brand uses, and maybe even so much as a specific editing process already in place for you but if you’re starting from the ground up knowing in advance the different platforms or mediums your work