Client: Fountain Gates Media, Pi Soccer
Client Goal
Develop a comprehensive digital training platform for young athletes in the U.S. and Germany, supported by high-quality instructional video and targeted marketing content.
My Role
Led end-to-end production including curriculum filming, talent direction, lighting and sound design, post-production workflows, and promotional content strategy. Also managed social media campaign assets and performance tracking.
Execution
Produced nine structured training courses, coordinated multi-day shoots, built editing pipelines, and created platform-specific advertising assets informed by audience research and engagement data.
Outcome
Delivered a complete video training library and promotional ecosystem that enabled remote athlete training and supported measurable engagement, click-through, and purchase tracking across social platforms.
The core of the project involved producing nine unique training courses: Full Body Workout, Running Workout, Ball Mastery, Dynamic Warmup Routine, Mental Training, Nutrition, Yoga, Beach Workout, and Futsal Training. Each course required end-to-end development, including scripting, location scouting, talent direction, lighting and sound management, editing, and visual effects. The result was a set of instructional videos that provided clear, engaging, and structured training sessions that athletes could follow remotely.
To promote each course, I developed video advertisements and thumbnail images that highlighted the unique aspects of each program. This included scripting the ads, planning on-screen copy, and designing visuals to engage viewers immediately. I incorporated visual effects to make certain ads stand out, ensuring each course had a distinct, professional promotional video that resonated with the audience.
In addition to the course material, I created social media content to promote each course across Facebook and Instagram. This required market analysis of Pi Soccer’s target audiences in the U.S. and Germany, as well as tailoring ads for each platform. I monitored KPIs like reach, click-through rates, and purchases, enabling Pi Soccer to measure ROI and optimize their strategy based on audience engagement and conversion data.
https://pisoccer.com/online-academy