Your Business Needs Content
With the PREVALENCE of Digital media, establishing and maintaining a curated online presence is more important than ever.
Most of us have heard of the term branding by now, but extending our brand onto the many different online platforms may seem like a daunting task. To extend your brand online whether to sell a product, service or to create a community for people to engage it is important to have content, and more importantly a plan for how and when that content will be leveraged in place before launching your brand on a new platform.
Content creation is the process of generating ideas that appeal to your target audience, creating written or visual content around those ideas, and making that information accessible to your audience as a photo, video, design, or other format. The best analogy for content creation is planting seeds; creating content is time consuming and can take a lot of resources to produce if not executed well, but the content itself will live online for as long as your brand exists in that space and over time people and even other businesses will stumble upon your content and some will eventually convert to customers. So by planting seeds and maintaining them over time, you are producing leads for yourself and your business.
The average business aims to focus its efforts into three major platforms depending on their target audience. Once you have determined what platforms your brand will be able to engage with its audience best, you can begin the process of creating content for your brand with those platforms in mind.
Every year 3.96 billion people use social media, which accounts for roughly half (51%) of the global population. On average, global internet users spent 144 minutes on social media sites every day, making it a very powerful marketing tool for entrepreneurs and businesses alike.