Client: Fountain Gates Media, Pi Soccer
Project Objective:
The Pi Soccer Online Training Academy project was a comprehensive, three-part initiative designed to bring high-quality, professional soccer training online. My role spanned from content creation to marketing and analytics, with the goal of establishing a digital training platform that could meet the needs of young athletes in both the U.S. and Germany.
The core of the project involved producing nine unique training courses: Full Body Workout, Running Workout, Ball Mastery, Dynamic Warmup Routine, Mental Training, Nutrition, Yoga, Beach Workout, and Futsal Training. Each course required end-to-end development, including scripting, location scouting, talent direction, lighting and sound management, editing, and visual effects. The result was a set of instructional videos that provided clear, engaging, and structured training sessions that athletes could follow remotely.
To promote each course, I developed video advertisements and thumbnail images that highlighted the unique aspects of each program. This included scripting the ads, planning on-screen copy, and designing visuals to engage viewers immediately. I incorporated visual effects to make certain ads stand out, ensuring each course had a distinct, professional promotional video that resonated with the audience.
In addition to the course material, I created social media content to promote each course across Facebook and Instagram. This required market analysis of Pi Soccer’s target audiences in the U.S. and Germany, as well as tailoring ads for each platform. I monitored key performance indicators (KPIs) like reach, click-through rates, and purchases, enabling Pi Soccer to measure ROI and optimize their strategy based on audience engagement and conversion data.
https://pisoccer.com/online-academy