UNTAPT Fitness x Compete Every Day: Showcasing Strength and Motivation through Lifestyle Photography
Client: UNTAPT Fitness, Compete Every Day
Project Objective:
The goal of this lifestyle photoshoot was to provide Untappt Fitness, a personal training brand, with dynamic visual content to support its collaboration with the motivational fitness brand, Compete Every Day. The focus was to capture images that would reflect both brands' shared values of resilience, strength, and determination, allowing Untappt Fitness to authentically promote their partnership.
My Role
As the photographer, I collaborated closely with the owner of UNTAPT Fitness to understand her vision for this partnership and to create a series of images that would resonate with her target audience. The shoot emphasized active, candid shots to reflect the lifestyle-oriented mission of both brands. I aimed to capture not just the physical movement but also the underlying confidence and resilience in each frame. By weaving these themes into the visuals, the images reinforce the motivational messaging central to Compete Every Day and UNTAPT Fitness alike.
